Realtor Chronicles: Branding Brings Business
One thing I told myself when I first became a realtor is that I wanted to brand myself. People knew about my businesses Prepped4College and Smith Tax & Insurance, so I knew the importance of creating a brand. My mother and I spent about two weeks on Instagram researching branding coaches and companies that provided brand marketing and content creation. I was very specific in my search, after all, I knew this would not be a cheap investment.
After a few introductory calls and even being ghosted by a few, I had decided to go with a company called Changing Faces Consulting & Co. based out of Atlanta, Georgia. I was very impressed with the brand of the company and everything about the CEO just screamed “Boss!” Her story was very similar to mine, so I knew she could understand my passion behind my vision. In just five months I had my logo, business cards, car magnets, retractable banner, social media templates, and website. The strategy calls kept me motivated and were a constant reminder that I too was a boss.
As a result of this investment, my social media pages were getting a lot more traction and I found myself confident handing out my business cards and promoting myself.
Reality set in when I received a call from another realtor out of Atlanta. She told me she had been following my Instagram and loved how I hit the ground running as a new agent. Her nephew was relocating to Texas and was looking to purchase a home. The best part was that he was already preapproved! I absolutely could not believe that this was happening! About a week later I started really focusing on having a presence online. My inbox was flooded with inquiries, and I had four buyers preapproved and ready to work. I will tell anyone to invest in the branding of their business. I am living proof that branding definitely brings business.
